Phoenix Athletics SC Unveils Bold Rebrand, Targets Grassroots Sports Leadership in Nigeria
ADO-EKITI — Who says the next Nigerian football star can’t rise from the heart of Ekiti? Phoenix Athletics Sports Club is not just rebranding—it’s rewriting the grassroots sports narrative.Phoenix Athletics SC, based in Ado-Ekiti, has officially announced a comprehensive rebrand and ambitious roadmap aimed at becoming a powerhouse in grassroots sports development across Nigeria and West Africa. The club is focusing on nurturing young talents, promoting fitness, and building a culture of excellence and community pride.“This is a testament to our unwavering belief in the potential of every young athlete in Nigeria and beyond. Our mission is clear: to inspire, train, and elevate the next generation of athletes while building a sports culture rooted in excellence, integrity, and opportunity,” said Bayo Olanlege, Chief Executive Officer of Phoenix Athletics Sports Limited.Olanlege is the former Chairman of the Ekiti State Football Association and served as the Chief Operating Officer of Greenlock FC between October 2023 and August 2024 before stepping down to pursue new frontiers.Phoenix Athletics SC’s new direction is anchored on four key pillars: the club is set to develop competitive U15, U17, and U19 football teams while creating a robust talent scouting and player welfare system. It is also committed to empowering its young athletes through academic support, life-skills mentoring, leadership programs, and pathways to international exposure. The club will further drive community engagement through school outreach, health initiatives, talent hunts, and volunteer activities, strengthening local pride. Additionally, a modern rebrand, social media expansion, behind-the-scenes content, and merchandising will help build a sustainable and engaging sports culture.Phoenix Athletics SC is now inviting young players, dedicated coaches, loyal fans, and strategic partners to be part of this exciting chapter. Interested players and partners can reach the club via their website at phoenixasl.org.ng or through email at phoenixasc2017@gmail.com and info@phoenixasl.org.ng.When the next football star rises from Phoenix, will you be the one who saw it first—or the one who heard it late? Stay with SPORTIVE.
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